[Back]

COURSE DESCRIPTION

HIS 213 — Marketing/Sales  (4 cr)

Students identify, describe and define those elements that an effective marketing campaign should include. Students develop a marketing plan for a typical hearing instrument office. Students also define, practice and demonstrate skills necessary to increase patient compliance with purchase recommendations. Prerequisite: HIS 104, 106 or permission of instructor. (SFCC)
View SFCC Course Learning Outcomes